Is your company an excellent place to work? How do your actual employees view it? And how about potential employees on the market? How do their views differ? Particularly in times of economic growth the employer branding is key to attract and retain top talent.
Aon Hewitt offers comparison of internal and external view on your brand.
The qualitative analysis report arising from our work identifies areas that are truly important for building a strong brand.
How does it proceed?
We intensively work with the internal and external focus groups. The focus groups are defined by the cooperation and by the needs of the client.
These groups help us understand the company’s reputation on the market, its well-knownness and attractiveness, competition and comparative advantages and disadvantages. Discussion groups focused on significant aspects of your brand compare the view of relevant groups of your actual and potential employees.
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Make your brand an excellent place to work!